All posts by By Dezan Shira & Associates

The China Business Review (CBR), published since 1974 by the US-China Business Council, and online since 1997, is the leading voice on commercial relations with China.

Getting Into Shape: Exploring China’s Health Supplements Industry

Dietary and health supplements are an industry with huge growth potential in China, in particular for overseas companies. The market has almost doubled since 2008, and was worth approximately RMB 102 billion by the end of 2014. Surveys show that...

/ February 2, 2016


How Nestlé Won China’s Goodwill Nestlé’s goodwill strategy enables it to balance the two significant, often competing, issues facing companies: creating shareholder value through value-chain activities and using social responsibility to enhance local stakeholder value in China. Of course, a...

/ December 2, 2015

Developing Local Talent for Future Leadership

As more multinational corporations look to promote local hires to top posts in China, companies will have to step up their employee leadership development programs. by Joy Huang From the world’s manufacturer to the world’s market, China has transformed itself...

/ January 1, 2013

America’s Early Trade with China

An examination of trade between the United States and China in the 18th century may hold lessons for today’s commercial relationship. US President Richard Nixon’s historic trip to the People’s Republic of China in 1972 was an important moment in...

/ January 1, 2013

40 Years and Beyond

Productive commercial relations continue to need USCBC’s leadership. by John Frisbie There is no doubt that the US-China commercial relationship has progressed since the US-China Business Council (USCBC)—then called the National Council for US-China Trade—opened its doors 40 years ago....

/ January 1, 2013

40 Years of US-China Commercial Relations

From sales of airplanes and grains to today’s complex commercial relationship, the US-China Business Council has witnessed 40 years of business and trade between the United States and China. By Ben Baden At an event in September in Washington, DC,...

/ January 1, 2013

China’s Mixed Transparency Record

The PRC government’s scorecard dipped in the last year, but regulators can take measures to improve rule-making transparency. by Shelly Zhao The PRC government has taken positive steps in recent years to increase regulatory transparency, but China’s lawmakers still have...

/ July 1, 2012

Hollywood’s Script in China

Three experts discuss China’s rapidly evolving film industry and opportunities for US entertainment companies It’s been a busy year for the US film industry in China. During Xi Jinping’s visit to the United States in February, the PRC government announced...

/ July 1, 2012

7 Steps to Weibo Success

Companies can use China’s Twitter platform to market their products and services in China, but effective Weibo marketing campaigns require careful planning. by Zaheer Nooruddin and Leon Zhang Weibo, China’s version of Twitter, is a powerful digital communications and marketing...

/ July 1, 2012

China Data: Exports

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/ July 1, 2012