Reaching China’s Digital Consumers
Advertising and marketing in China must join the online revolution by Michael Meyer, David C. Michael, and Christoph Nettesheim Many...
Advertising and marketing in China must join the online revolution by Michael Meyer, David C. Michael, and Christoph Nettesheim Many...
Understanding the key drivers of China's dynamic media market can help maximize media return on investment by Alex Abplanalp China's...
by Lydia R. Goldfine Just in time for the 30th anniversary of US-China diplomatic relations, and reflecting the growing importance...
A small candle company finds glowing success on both sides of the Pacific by Virginia A. Hulme Founded in 1994...
A leader in China's western development faces tough challenges by David Lammie Chongqing's rise to prominence can be traced back...
China plans to unionize all foreign-invested enterprises by 2010, but companies can work with employees to achieve a relatively positive...
USCBC Chair Andrew Liveris, chairman and CEO of the Dow Chemical Co., and USCBC President John Frisbie led a delegation...
The National People's Congress (NPC) and State Council both announced initiatives in spring 2008 to increase transparency and public participation...
Targeting key segments of China's diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong...
Face, guanxi, and other cultural norms are changing in China, but acquiring a basic level of cultural competence is still...
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