Category: Getting Started

The Pros and Cons of Franchising in China

US companies must jump hurdles to operate successful franchises in China, but the potential benefits are too great to ignore.

/ July 1, 2011

Understanding Chinese Consumers

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.by Yujun QiuSince China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers...

/ July 1, 2011

Understanding China’s Retail Market

China’s growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than others.by Sheng LuChina has one of the most lucrative and rapidly growing retail markets in the world. Despite the global...

/ May 1, 2010