Category: PR & Marketing

Quality of Leadership Matters Most to Senior Talent in China

Heidrick & Struggles China recently conducted a survey of 151 senior executives at director level or above in mainland China to understand how extensively employer branding affects corporate success, and the factors that attract them to and retain them at...

VIDEO: Old World, New Minds: China’s Post-90s Generation

Business leaders around the world have long recognized the potential of China's consumer market. In this lively presentation to Asia Society, Chinese consumer expert Tom Doctoroff says marketers and business leaders needed to understand the "tension in the heart of...

/ November 21, 2016

Social Media Advocacy in China

Social media transformed the ways in which people connect with others, evaluate information, follow news and trends, and even how they shape government policy, but companies have yet to embrace social media advocacy in the ever-important China market.

/ September 30, 2016

Building a better government affairs function in China

New standards for the clinical and regulatory approval of foreign drugs and treatments in China’s pharmaceutical market are clouding revenue projections for multinational drugmakers, but they also represent an opportunity. A closer look at the regulatory challenges multinational pharmaceutical companies...

/ August 24, 2016

Five Keys to Connecting with China’s Wired Consumers

China’s annual online-retail sales passed those of the United States in 2013. By 2018, they are estimated to reach about $610 billion—passing Europe and the United States combined (exhibit). Yet though the market is vast, succeeding in China is far...

No More Tiers

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. While growth will become more difficult to capture...

/ March 7, 2016

Designing Profitable Partnerships with Chinese Hospitals

Even though China’s regulations allow a US specialty healthcare providers to go it alone, pairing off with a Chinese hospital is still a necessity because of a culture where the public’s trust lies within China’s large public hospitals. Western healthcare...

The Nuances of Media Monitoring in China

No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape and requirements for media monitoring are quite different depending on where your business is focused. The types of media used...

/ February 26, 2016

Alibaba Doubles Up on Singles Day Revenue

Singles aren’t alone in China. Singles Day, a manufactured holiday for online shopping in China akin to Cyber Monday, drew in 82 percent of shoppers who spent an average of 1,577 yuan ($247 USD) on Nov. 11. In 2009, Alibaba...

/ November 23, 2015
PlayStation controller

China Welcomes Foreign Video Game Makers

By Lauren Dodillet Last week China’s Ministry of Culture finally lifted a 14 year ban on foreign video game consoles, giving companies like Nintendo Co., Sony Corp., and Microsoft Corp. access to what is projected to be a $25 billion...

/ August 4, 2015