Category: PR & Marketing

Movie Theater

Chinese Film Companies Hooked on Hollywood’s Reels

By Lauren Dodillet  Last Monday two major Chinese film firms—Huayi Brothers Media Corp. and Beijing Enlight Media Co.—confirmed new movie deals with Hollywood companies. They declined to mention the names of those companies for unknown reasons, but according to Agence...

/ March 26, 2015

Marketing to China’s Middle Class

By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly a quarter of the population—or 300 million people—had “significant discretionary spending power,” according to the consulting firm Dragonomics. And to...

/ January 6, 2014

Three Engaging Campaigns on Weibo Now

Some Western companies are still reluctant to use Weibo, but here are three foreign brands that are embracing China’s popular microblogging platform. By Courtney Gerring  Weibo is a Western brand’s entrance into the other side of the world, a ticket...

/ September 9, 2013

Destinations Target Chinese Tourists on Weibo

Brands and destinations are using social media to attract China’s big-spending overseas travelers. By Christina Nelson  California is already the top US destination for Chinese travelers, but the state’s tourism bureau isn’t taking any chances. In June, Visit California announced...

/ July 29, 2013

Developing a Smart Approach to Market Entry for American SMEs

US small businesses should research opportunities and the business culture before entering the China market.by Christopher Hayes When Xi Jinping gave his inaugural speech as general secretary of the Chinese Communist Party (CCP) last month, many China-watchers interested in market...

/ January 1, 2013

7 Steps to Weibo Success

Companies can use China’s Twitter platform to market their products and services in China, but effective Weibo marketing campaigns require careful planning. by Zaheer Nooruddin and Leon Zhang Weibo, China’s version of Twitter, is a powerful digital communications and marketing...

/ July 1, 2012

Most US Companies Operating in China Without Chinese Website

About three years after opening its Shanghai office in 2008, US health and life insurance company Aetna translated its international business website into Chinese. The company serves 400,000 customers globally, and says the website is just one of its strategies...

/ July 1, 2012

Re-Thinking the Game Plan

With China’s sports industry in flux, foreign companies have more investment opportunities in the sector.by Matt BeyerOn a steamy afternoon this summer in Beijing, members of the sports press, the old guard of China’s basketball coaching community, and select high-ranking...

/ October 1, 2011

Improve Web Performance behind China’s Great Firewall

Companies can take simple steps to navigate China’s Internet regulatory process and boost their applications’ speed.by Jeff KimChina’s fast-developing Internet economy and expanding workforce of highly skilled professionals have made foreign businesses eager to deliver Internet-based content and applications to...

/ July 1, 2011

Understanding Chinese Consumers

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.by Yujun QiuSince China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers...

/ July 1, 2011