Category: PR & Marketing

Understanding Chinese Consumers

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.by Yujun QiuSince China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers...

/ July 1, 2011

Effective Public Relations in China

Communications strategists must consider China’s media, market forces, and government structure to get their message across effectively. by Gregory P. Gilligan Communicating a message effectively in China requires understanding the subtly moving parts of the country’s complex operating environment. Government-controlled...

/ January 1, 2011

Social Media in China: The Same, but Different

As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. By Thomas Crampton Much has been written of late about the PRC government’s efforts to control and censor the Internet. The government’s...

/ January 1, 2011

Advertising in a New Age of Media

The rise of digital media will require traditional media platforms to restrategize and will open new opportunities for advertisers. by Lucy Zhang China presents one of the most exciting and challenging media markets in the world. Because of the country’s...

/ January 1, 2011

Understand and Tap Into China’s Digital Generations

China’s expanding digital media and e-commerce markets offer opportunities for companies that understand the country’s Internet users.by David C. Michael and Yvonne ZhouChina has more than 420 million Internet users—more than the United States and Japan combined. This number, however,...

Marketing and Selling to Chinese Businesses

Western suppliers of Chinese businesses must understand and market to local needs to be successful.by Matthew Harrison and Mark HedleyThe opportunities presented by the China market are becoming increasingly difficult for Western businesses to ignore. With China expected to become...

Understanding China’s Retail Market

China’s growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than others.by Sheng LuChina has one of the most lucrative and rapidly growing retail markets in the world. Despite the global...

/ May 1, 2010

New Data Draw a Clearer Picture

New analyses of Chinese census data give businesses more information when choosing locations for their China operations.by Susan Haynie and Shuming BaoChina’s more than 1.3 billion people—nearly one-fifth of the world’s population—are a major source of potential new consumers for...

Blogs, Bulletin Boards, and Business

To succeed in China, businesses must understand China’s social media environment by Kaiser Kuo By now it is clear that the social media revolution—which includes the emergence of blogs, YouTube, wikis (websites in which users can edit content), and social...

/ January 1, 2009

Reaching China’s Digital Consumers

Advertising and marketing in China must join the online revolution by Michael Meyer, David C. Michael, and Christoph Nettesheim Many people outside China believe that few mainland Chinese use digital devices beyond the mobile phone and that those who do,...