Category: PR & Marketing

Reaching China’s Digital Consumers

Advertising and marketing in China must join the online revolution by Michael Meyer, David C. Michael, and Christoph Nettesheim Many people outside China believe that few mainland Chinese use digital devices beyond the mobile phone and that those who do,...

China Media Market Growth Drivers

Understanding the key drivers of China’s dynamic media market can help maximize media return on investment by Alex Abplanalp China’s explosive economic development since Deng Xiaoping initiated free market reforms in the late 1970s has transformed the country into one...

/ January 1, 2009

Understanding China’s Middle Class

Targeting key segments of China’s diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong Song and Allison Cui Gone are the days when companies looked at China as a monolithic land of 1 billion...

/ January 1, 2009