Category: Operations

Company operations of businesses with offices in China

Effective Public Relations in China

Communications strategists must consider China’s media, market forces, and government structure to get their message across effectively. by Gregory P. Gilligan Communicating a message effectively in China requires understanding the subtly moving parts of the country’s complex operating environment. Government-controlled...

/ January 1, 2011

Social Media in China: The Same, but Different

As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. By Thomas Crampton Much has been written of late about the PRC government’s efforts to control and censor the Internet. The government’s...

/ January 1, 2011

Advertising in a New Age of Media

The rise of digital media will require traditional media platforms to restrategize and will open new opportunities for advertisers. by Lucy Zhang China presents one of the most exciting and challenging media markets in the world. Because of the country’s...

/ January 1, 2011

Understand and Tap Into China’s Digital Generations

China’s expanding digital media and e-commerce markets offer opportunities for companies that understand the country’s Internet users.by David C. Michael and Yvonne ZhouChina has more than 420 million Internet users—more than the United States and Japan combined. This number, however,...

Unionization and Collective Bargaining: New Tools for Social Harmony

As the PRC government renews its unionization campaign, companies must prepare to respond to greater labor pressures.by K. Lesli Ligorner and Todd Shengqiang LiaoAll is no longer quiet on the unionization front. After putting its unionization drive on hold in...

China Expands International Use of the Renminbi

by Nina PalmerThe PRC government has expanded the use of the renminbi (RMB) for cross-border trade settlement, presenting new opportunities for financing trade in China and cost savings for those who buy from or sell to participating Chinese enterprises. The...

/ November 1, 2010

Marketing and Selling to Chinese Businesses

Western suppliers of Chinese businesses must understand and market to local needs to be successful.by Matthew Harrison and Mark HedleyThe opportunities presented by the China market are becoming increasingly difficult for Western businesses to ignore. With China expected to become...

Understanding China’s Retail Market

China’s growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than others.by Sheng LuChina has one of the most lucrative and rapidly growing retail markets in the world. Despite the global...

/ May 1, 2010

New Data Draw a Clearer Picture

New analyses of Chinese census data give businesses more information when choosing locations for their China operations.by Susan Haynie and Shuming BaoChina’s more than 1.3 billion people—nearly one-fifth of the world’s population—are a major source of potential new consumers for...

China Issues New Rules Governing Representative Offices

The PRC government recently announced new rules and policy changes that affect the registration and operation of foreign representative (rep) offices in China. The new rules, issued jointly by the State Administration of Industry and Commerce (SAIC) and the Ministry...

/ March 1, 2010