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Paul McKenzie and Jacqueline Teoh

 

eijing's hosting of the summer Olympic Games in 2008 presents China with a tremendous opportunity to cement its reputation as an emerging economic powerhouse and to showcase Beijing as a world-class capital city. Yet the task of preparing the city's infrastructure and facilities to host the games is formidable. For this reason, Beijing officials are looking to foreign companies to help supply the long list of goods and services the city needs. The Beijing Organizing Committee for the XXIX Olympic Games (BOCOG, , di 29 jie aolinpike yundonghui zuzhi weiyuanhui)—established in December 2001 under the State Council—has billed the 2008 games as the "Green, High-Tech, and People's" Olympics, with projects in each of these areas receiving special attention and most of the available funding. Estimates of the total price tag have ranged from $25 billion to $40 billion. At this stage, more than 140 key projects are in the pipeline, with the majority devoted to basic infrastructure, the environment, and pollution control and reduction. Fully one-third of the projects require some high technology. Numerous cultural and tourism-related projects are also in the planning stages.

Most of the sporting events will take place in Beijing, but Shanghai, Tianjin, Shenyang, Liaoning; Qingdao, Shandong; and Qinhuangdao, Hebei, will also host events. This article concentrates on developments in Beijing, as the tender procedures for work in these other locales should be similar to those in the capital.

Companies will need a bidding strategy—and
financing—to win a place at the Olympics
construction starting line

The Olympic Action Plan
BOCOG released the official Beijing Olympic Action Plan (the Plan) on July 13, 2002, the first anniversary of the awarding of the games to Beijing. The Plan sets out a detailed blueprint for Olympics-related infrastructure and other public investments. It also lays out an ambitious timeline, dividing the period from the establishment of BOCOG until the opening of the games into preparatory, development, and pre-games operational stages (see "Olympic Timeline"). This timeline will drive the scheduling, flow, and nature of foreign investment in games-related projects.

More recently, in October 2002, BOCOG released specific draft plans for environmental protection and the development and structural adjustment of the high-tech and energy sectors. These plans detail the areas of government attention within each sector. Foreign investors interested in Olympics-related opportunities, or seeking to enhance their bids for Olympic venues, should focus their investment and bid strategies on these areas.

The bidding
The principal government agencies charged with supervising the bid process for Olympics-related projects are BOCOG and the Beijing municipal development and planning authorities, namely Beijing Development Planning Commission (BDPC, Beijingshi fazhan jihua weiyuanhui) and the Beijing Municipal Planning Commission (BMPC, Beijingshi guihua weiyuanhui). These representatives of the PRC government have repeatedly emphasized that Olympics-related projects will be awarded through an open tender system, with bids accepted on a global and competitive basis (see "Who's Who in the Bidding Process"). Tenders will be drafted and contracts awarded based on requirements set out in the PRC Bidding Law and the Beijing Municipal Bidding Regulations (together the Bidding Rules); the Olympic Ownership Bidding Measures and the Beijing Municipal Ownership Bidding Regulations (together the Olympics Bidding

Olympic Timeline
   The Beijing Olympic Action Plan (The Plan) divides the period from the establishment of the Beijing Organizing Committee for the XXIX Olympic Games (BOCOG) until the opening of the games into three stages:
Preparatory stage, December 2001 to June 2003 BOCOG was established and the Plan published. The ownership tender process for key Olympic venues should also be completed and all bids for these venues awarded.
Development stage, July 2003 to June 2006 The Chinese government expects all of the Olympic venues and related facilities, in addition to key projects, such as those for environmental protection and infrastructure, to be completed.
Pre-games operational stage, July 2006 to the opening ceremony in July 2008 Competition and training venues will be tested to ensure compliance with International Olympic Committee standards, and any remaining projects will be completed.


—Paul McKenzie
and Jacqueline Teoh

Rules); and the PRC Government Procurement Law (see "Bid-related Laws and Regulations").

It is important for companies to distinguish between projects related directly to the Olympic venues (see p.10) and those slated for Beijing's overhaul of infrastructure and services. The latter include a variety of basic infrastructure projects, such as the construction and operation of water- and waste-treatment facilities and power plants, which will also be of interest to companies but will follow a different timeline. (For a detailed list of projects and current invitations to bid, see www.chinabidding.com.cn and www.bjinvest.gov.cn. The other two official media outlets charged with publishing tender information for Beijing projects are the China Daily and the People's Daily.) The various Olympic venues were and are to be subject to ownership tenders in late 2002 and early 2003. BDPC officials have said that the winning bidders and new venue owners will have a great deal of autonomy in deciding how to construct and operate the venues and how to award this work. The vast majority of the work for the construction and operation of the venues should also be subject to tender. Any tenders initiated by the venue owners must conform to the Bidding Rules and, if the venue owner is a government agency, the Government Procurement Law.
 
Officials have said that the
winning bidders and new venue
owners will have a great deal of
autonomy in deciding how to
construct and operate the venues
and how to award this work.
Scope of the laws governing bids
The Olympics Bidding Rules make it clear that the Bidding Rules will apply to the ownership tenders for key Olympic venues. In general, the Bidding Rules apply to large construction projects that have a "public" aspect, are funded by the state (or through state-owned sources), or use foreign loans. These include basic infrastructure projects, public utility and social projects, government-funded projects at all levels,
and projects using loans from the World Bank or Asian Development Bank or aid funds from international organizations or foreign governments.

Moreover, the Bidding Rules will apply to an entire project or a particular contract for project survey, design, construction, supervision, or procurement, above a specific monetary threshold. For example, any construction contract worth more than ¥2 million ($241,293) or procurement contract for key equipment or materials worth more than ¥1 million ($120,961) must adhere to the Bidding Rules. Because these threshold amounts are so low, most of the ancillary projects for the games, and the principal procurement contracts for them, will likely be subject to the Bidding Rules.

Article continued below

Olympic Venues Project Tenders
First round of tenders
   The Beijing Municipal People's Government and the Beijing Organizing Committee for the XXIX Olympic Games (BOCOG) in April 2002 invited bid submissions for the design and conceptual planning of the Beijing Olympic Green and Beijing Wukesong Cultural and Sports Center. The Beijing Olympic Green, where many of the key Olympic venues will be constructed, is located in the northern tip of the city's central axis. San Francisco-based Sasaki Associates, Inc., in conjunction with a local firm, Tianjin Huahui Architectural Design & Engineering Co., secured the winning bid for the Olympic Green and second prize for the Wukesong facility.

Second round of tenders
    In October 2002, the Beijing Development Planning Commission (BDPC) officials issued the Pre-qualification and Call for Expressions of Interest documents for several of the major venues located within the
Beijing Olympic Green, including:
  • National Stadium, which will host the opening and closing ceremonies and track and field events.
  • National Swimming Center, which will host swimming and diving events.
  • National Indoor Stadium and Olympic Village, which will house athletes and coaches.
  • Convention Center, which will be used for meetings and exhibitions.
  • Main commercial facilities, which will include hotels, office buildings, and parking.
  • Beijing Wukesong Cultural and Sports Center, which will host basketball events.
  • Olympic Aquatic Park, which will host canoe and kayak events.
  • Beijing Equestrian Park (expansion and renovation), which will host equestrian events.
       
  • Ownership of most of these venues will be subject to a public tender to be completed in two stages: pre-qualification and tender. For the National Swimming Center, however, only operating rights will be offered.    BDPC officials have said they will release a list of qualified bidders in January 2003. The full tender for the projects should begin in late January 2003 and the winning bids awarded by mid-2003. Unofficial reports indicate consortia comprised of foreign and local parties will lead the tenders.

    Next round of tenders?
        Once they win the tenders for the major venues, the new owners will seek to award contracts for the construction and then the operation of the relevant venues. Still more contracts will be awarded for "Olympic overlays," or temporary facilities and construction necessary to host the games. BOCOG will be responsible for running the tender and supervising the work in relation to Olympic overlays.

    —Paul McKenzie and
    Jacqueline Teoh


    Companies will need to keep the requirements of both the Bidding Rules and the Government Procurement Law in mind when contracting with any government agency, public institution, or social organization in connection with the Olympics. This law requires these various government agencies to comply with a complex government procurement framework, in many cases working through a designated procurement agent. So far, Beijing and a few other cities have issued official catalogues of goods and services subject to mandatory, centralized procurement through a procurement agent. The Ministry of Finance has said it will issue a national catalogue shortly.

    The Government Procurement Law places a priority on awarding contracts to providers of domestic goods and services. This emphasis is of concern for foreign investors, because it is not yet clear how "domestic" is defined or how this limitation will apply to Olympics projects. Whether the Government Procurement Law applies to a particular contract will depend on who initiates the tenders for the contract.
     
    Tips on Bidding for Projects


  • Monitor relevant state-designated media in the industry. Invitations to bid will likely be in Chinese only.

  • Obtain tender documents from the agency inviting bids. Submit bids on time.

  • Note specific requirements such as bid evaluation criteria and the corporate status of bidders, especially if bids can only be submitted by or through an entity established locally.

  • Assemble co-bidders if necessary. Look for synergies on financial, technical, and operations matters. Local partners, in particular those affiliated with the Beijing municipal government authorities, will add value.

  • Plan and source financing, local and otherwise.
  • — Paul McKenzie and
    Jacqueline Teoh

    Public tender:
    Bid procedures are clear...

    The Bidding Rules contemplate two methods of tender, private and public, and require that the public tender system be used unless special circumstances dictate otherwise (see "Tips on Bidding for Projects"). The Beijing Municipal Bidding Regulations set out the circumstances under which a private tender would be more appropriate, subject to relevant government approval. The circumstances are vague and subject to discretionary interpretation by the authorities. They include projects that are "technically complex or have unusual requirements." The Olympic Ownership Bidding Measures expressly stipulate that the ownership tenders for Olympic construction projects be undertaken as public tenders.

    Under the public tendering process ( gongkai zhaobiao), an invitation to bid is announced through state-designated media. The bid documents must specify all of the requirements and conditions, including the technical requirements, of the project. They must also contain the standards to be used to judge a bidder's qualifications, pricing requirements, bid evaluation standards, and the principal terms of any contracts to be executed in relation to the project. The Beijing Municipal Ownership Bidding Regulations detail the requirements of bid documents for the Olympic venue ownership tenders.

    Once an entity issues an invitation to bid, bidders have 20 days to submit their bids. The Bidding Law allows bids from both single bidders or consortia. If a consortium submits a winning bid, the members of the consortium must agree to be jointly and severally liable for the project.

    The sealed bids are opened just after the submission deadline for any single project. Bids are to be opened in a public forum and manner, with all bidders invited to attend.

    According to the Bidding Rules, an independent evaluation committee must evaluate the bids. This committee is composed of a representative from the bid inviter and relevant experts in the field. It must contain at least five members, or any odd number of members above five. Two-thirds of the committee members must be experts qualified according to criteria stated in the law. The committee must evaluate bids on the basis of the requirements set out in the bid invitation documents, the law, and price. It must submit a written report of its evaluation and must include either a recommendation for the winning bid or suitable candidates.

    The bid inviter must issue a letter of acceptance to the winning bidder and must conclude an agreement with the bidder within 30 days of issuing the letter. According to the Bidding Law, bid winners may sub-contract nonessential parts of any project tendered.
     
    ...but are not always followed
    In practice, conflicts of interest have plagued proper implementation of the national Bidding Law in the past. Government authorities have allegedly published invitations to bid in a less-than-public manner, for example by using industry journals to invite bids from a restricted audience, and have supposedly awarded bids on illegitimate grounds. China International Business, a publication authorized by the Ministry of Foreign Trade and Economic Cooperation to publish new laws and regulations, recently reported that less than 50 percent of tenders in
    Conflicts of interest have plagued
    proper implementation of the
    national Bidding Law in the past.
    Government authorities have
    allegedly published invitations to bid
    in a less-than-public manner, for
    example by using industry journals
    to invite bids from a restricted
    audience, and have supposedly
    awarded bids on illegitimate grounds.
    China are public, despite the requirements of the Bidding Law. The Beijing Municipal Bidding Regulations and Government Procurement Law seek to address these problems by giving bidders and suppliers wider legal recourse to file a complaint or bring a suit against the bid inviter or procurer.

    Article continued below

    Who's Who in the Bidding Process
       The Beijing Organizing Committee for the XXIX Olympic Games (BOCOG), the Beijing Development Planning Commission (BDPC), and the Beijing Municipal Planning Commission (BMPC) will oversee most of the project tenders.
        BOCOG's executive board is made up of senior officials from the Beijing Municipal People's Government, the Chinese Olympic Committee, and athletes. At present, it has 15 departments, which are responsible for various aspects of developing the games, including environmental management and venue planning. BOCOG will oversee the bid process for projects related to the games,
    including those for projects outside of Beijing.
        Under the Olympic Ownership Bidding Measures, however, the Beijing Municipal People's Government and relevant district and county governments will invite the bids for the ownership tenders for key Olympic venues, with day-to-day oversight and implementation of the bid process for most of these projects assigned to BDPC. Bid winners must obtain final approval from the State Development Planning Commission for all large projects. BMPC will manage the bid process, evaluation of design enterprises, and site planning of Olympic venues.

       BDPC has appointed several tender agencies (listed in the pre-qualification documents for the ownership tenders of the Olympic venues issued in October 2002) to carry out the detailed tendering work on its behalf.
        In contrast to preparations for the 2000 Olympic Games in Sydney, where the organizing committee and municipal authorities were widely rumored to be at loggerheads, the delineation of responsibilities shown thus far in Beijing should facilitate preparations for the 2008 games. As in Sydney, it appears the municipal authorities of the host city might ultimately run the show.

    —Paul McKenzie and
    Jacqueline Teoh


    In designing successful
    financing structures for any
    Olympic projects, investors
    must resolve the uneasy
    relationship between Olympic
    and post-Olympic use
    of the facilities.
    Funding options
    Funding for the games is expected to come from a variety of sources, private and public, much of it from overseas.

    Reports on how much of the overall budget will be funded by the government, and how much by the private sector, vary. Conservative estimates put private-sector financing at one-third of the budget. Funding for projects may also come through BOCOG from The Olympic Partners program and its sponsors, including Eastman
    Kodak Co., The Coca-Cola Co., and Schlumberger-Sema Telekom. But these funds are likely to be earmarked for "Olympic overlay" projects (temporary facilities and construction for the games), for which BOCOG is responsible.

    In designing successful financing structures for any Olympic projects, investors must resolve the uneasy relationship between Olympic and post-Olympic use of the facilities. BDPC has emphasized that successful bids for Olympic venues must include creative and profitable solutions for post-Olympic use. But investors must weigh project risk against expected profits. Construction deadlines for Olympic projects are inflexible and subsequent damages for default can be burdensome. And revenue from Olympics projects is far from certain. Foreign investors may be able to extract "non-compete" clauses from the municipal authorities to ensure that similar infrastructure is not built in the city, but the value of these clauses will depend on whether and how they are enforced. The ability of an investor to shift some of these risks onto the Beijing city authorities will depend on the government's appetite for private investment.

    Bid-related Laws and Regulations
    Law Issuing Body Issue Date Effective
    General
    PRC Law on the Invitation and Submission of Bids (the Bidding Law, Zhonghua renmin gongheguo zhaobiao toubiao fa) Standing Committee of the National People's Congress (NPC) August 30, 1999 January 1, 2000
    Regulations on the Scope and Threshold Standards for Bids of Construction Projects
    (gongcheng jianshe xiangmu zhaobiao fanwei he guimo biaozhun guiding)
    State Development Planning Commission (SDPC) May 1, 2000 May 1, 2000
    Provisional Measures on the Supervision of the Invitation and Submission of Bids for Large-Scale State Construction Projects
    (guojia zhongda jianshe xiangmu zhaobiao toubiao jiandu zanxing banfa)
    SDPC January 10, 2002 February 1, 2002
    Regulations of the Beijing Municipality on the Invitation and Submission of Bids (the Beijing Municipal Bidding Regulations, Beijingshi zhaobiao toubiao tiaoli) Standing Committee of the Beijing Municipal People's Congress September 6, 2002 November 1, 2002
    Olympic Venues
    Measures on the Administration of the Invitation and Submission of Bids for Ownership Tenders of Olympic Construction Projects (the Olympic Ownership Bidding Measures, aoyunhui jianshe xiangmu faren zhaobiao toubiao guanli banfa) Beijing Organizing Committee for the XXIX Olympic Games July 28, 2002 July 28, 2002
    Regulations of the Beijing Municipality on the Procedures on the Invitation and Submission of Bids for Ownership Tenders of Government Projects (for trial implementation) (the Beijing Municipal Ownership Bidding Regulations, Beijingshi zhengfu xiangmu faren zhaobiao toubiao chengxu guiding (shixing)) Beijing Municipal People's Government September 25, 2002 October 1, 2002
    Government Procurement
    PRC Government Procurement Law
    ( Zhonghua renmin gongheguo zhengfu caigou fa)
    NPC Standing Committee June 29, 2002 January 1, 2003
    2002 Government Procurement Plan of Central Government Entities (zhongyang danwei 2002 nian zhengfu caigou jihua) Ministry of Finance May 18, 2002 May 18, 2002
    Notice on the 2003 Government Procurement Catalogue of the Beijing Municipality
    (2003 nian Beijingshi zhengfu caigou mulu de tongzhi)
    Beijing Municipal Finance Bureau July 2, 2002 July 2, 2002
    SOURCE: Paul McKenzie and Jacqueline Teoh

    Also of interest to investors is the level of government funding that will be available, whether by way of grants or loans or in the form of guarantees. Press reports indicate that Beijing city authorities are contemplating an issue of "Olympic" bonds and the establishment of a special "Olympic Investment Fund." BOCOG Secretary General Wang Wei gave a

    Beijing city officials insist there will be
    little funding from government coffers
    and express the hope that private
    capital will finance the vast majority of
    projects through creative structures.

    presentation in October 2002 in Hong Kong during which he alluded to a national sponsorship program that the Beijing municipal authorities will launch in spring 2003 to increase the funds available for Olympic venues. Despite these funding efforts, Beijing city officials insist there will be little funding from government coffers and express the hope that private capital will finance the vast majority of projects through creative structures. Analysts expect this will be reflected in the ownership tenders for Olympic venues. The Sydney Olympic Village, for example, was largely funded by a development consortium, which pre-sold housing in the village to private buyers, enabling it to raise debt financing for construction.


    Race to the finish

    After a successful bid, any foreign or foreign-led consortium of bidders faces the challenge of launching the project. Investment in and operation of the Olympic venues and other Olympic projects will have to conform to the general framework of rules governing foreign direct investment in China and the issues that these rules raise. Key among them are intellectual property protection; technology and equipment import and transfer; foreign exchange remittance and payment; and securing the proper industry permits and licenses to construct and operate. The ambitious plans for Beijing over the next six years present opportunities for foreign companies, but the successful companies will plan carefully, keeping these issues in mind.

    In large part, the success of the games will be measured against the level of profit that investors will earn from Olympic projects. Olympic Games are not known for being commercial successes, however. And China has a relatively undeveloped framework, legal and otherwise, for supporting large-scale project financing. But spurred by the high level of interest in the games and the long-term opportunities for foreign investors in China, Beijing city authorities—and foreign bid winners—may yet buck the historical trend and turn a profit on the 2008 Beijing games.

    Paul McKenzie
    (pmckenzie@perkinscoie.com) is a partner, and

    Jacqueline Teoh
    (jteoh@perkinscoie.com) an associate, in Perkins Coie LLP's Hong Kong office. Both are members
    of the firm's China Practice Group.

    The authors would like to thank Du Xiaohong, a senior consultant in the Beijing office of
    Perkins Coie LLP, for her research assistance for this article.

     

    The China Business Review, Volume 30, Number 1, January-February 2003


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    Last Updated: 07-Jan-2003