Tag: Advertising

Advertising in a New Age of Media

The rise of digital media will require traditional media platforms to restrategize and will open new opportunities for advertisers. by Lucy Zhang China presents one of the most exciting and challenging media markets in the world. Because of the country’s...

/ January 1, 2011

China Media Market Growth Drivers

Understanding the key drivers of China’s dynamic media market can help maximize media return on investment by Alex Abplanalp China’s explosive economic development since Deng Xiaoping initiated free market reforms in the late 1970s has transformed the country into one...

/ January 1, 2009