Tag: book

The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency

In this excerpt from his book The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency, Mark L. Clifford tells the tale of the inspiration sparked by the impromptu introduction of wind power to China and foreshadows the...

/ April 9, 2015
Photo by MerwinAsia

How One China Strategist Leapt His Own Great Wall

A former China market entry strategist answers questions about the cultural issues of American-Chinese business relations and discusses how American companies should manage these differences. By Ellen Huber When Den Leventhal found himself singing a near-and-dear Hebrew song at a...

/ March 12, 2015