Tag: Chinese Consumers

China Media Market Growth Drivers

Understanding the key drivers of China’s dynamic media market can help maximize media return on investment by Alex Abplanalp China’s explosive economic development since Deng Xiaoping initiated free market reforms in the late 1970s has transformed the country into one...

/ January 1, 2009

Understanding China’s Middle Class

Targeting key segments of China’s diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong Song and Allison Cui Gone are the days when companies looked at China as a monolithic land of 1 billion...

/ January 1, 2009

Wahaha

The Chinese beverage company’s expansion is no laughing matterby Paula M. MillerIf you’ve traveled in China, chances are you drank at least one bottle of Wahaha brand water, or perhaps the company’s iced tea, fruit drinks, or its Future Cola....

/ September 1, 2004

IKEA with Chinese Characteristics

The Swedish furniture retail giant is bringing its unique style—and sales model—to Chinaby Paula M. MillerFor a truly global experience, try stepping off the streets of Shanghai into one of IKEA’s largest outlets. Though the first item you see may...

/ July 1, 2004