Tag: Consumer Trends

Consumer Confidence Rises in Rural China

Despite slowing economic growth, Chinese consumer confidence is at its highest level since 2005. According to Nielsen’s Global Survey of Consumer Confidence and Spending Intentions, China ranked the fourth most optimistic among the survey’s 56 country participants in the first...

/ July 1, 2012

The Pros and Cons of Franchising in China

US companies must jump hurdles to operate successful franchises in China, but the potential benefits are too great to ignore.

/ July 1, 2011

Chocolate Fortunes

Lessons learned by leading chocolate companies can help firms succeed in the China market.by Lawrence L. AllenChina’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions of its 1.3 billion people into eager consumers...

/ July 1, 2011

Opportunities in China’s Alcoholic Beverage Market

Led by an expanding base of female and health-conscious consumers, China’s wine market is taking off.by Saritha PingaliChina’s unprecedented economic growth has led to increased disposable income, which has caused a rise in consumption and changes in eating and drinking...

/ July 1, 2011

Understanding Chinese Consumers

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.by Yujun QiuSince China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers...

/ July 1, 2011

Find First-Tier Consumers in Hundreds of Cities

Rising disposable income levels across China’s second- and third-tier cities mean more opportunities for purveyors of branded goods.by Francis Bassolino and Matthew SmithFirst-tier or second-tier city? Many foreign analysts and strategists fall into the standard practice of categorizing cities in...

Reaching China’s Next 600 Cities

Consumer goods companies must adapt their sales, marketing, and distribution plans to reach rapidly expanding markets in smaller cities.by James A. C. SinclairDemand for consumer goods in hundreds of cities across China is increasing. While Chinese companies in smaller cities...

/ November 1, 2010

China’s Auto Retail Market

Spurred by growth and evolving consumer expectations, car dealerships and finance companies have revamped their offerings.by Kyle SullivanChina has emerged from the global recession as the world’s largest auto market, with a total sales volume that eclipses the United States...

/ July 1, 2010

Consumption: New Key to Chinese Growth

China must boost domestic demand to absorb new productive capacity.by Erik BrittonChina’s economy has achieved stunning growth since it entered the World Trade Organization (WTO) in 2001. Annual growth has averaged 10 percent in real terms over the last decade,...

/ July 1, 2010

Environmentally Friendly Consumers Emerge

PRC government policies and consumer preferences are going green, presenting new opportunities for US companies to sell sustainable products in China.by Julia KanThe economic downturn has affected business operations and consumer preferences significantly. Many companies are looking for ways to...

/ May 2, 2010