Tag: Consumer Trends

Understanding China’s Retail Market

China’s growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than others.by Sheng LuChina has one of the most lucrative and rapidly growing retail markets in the world. Despite the global...

/ May 1, 2010

Understanding China’s Middle Class

Targeting key segments of China’s diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong Song and Allison Cui Gone are the days when companies looked at China as a monolithic land of 1 billion...

/ January 1, 2009

IKEA with Chinese Characteristics

The Swedish furniture retail giant is bringing its unique style—and sales model—to Chinaby Paula M. MillerFor a truly global experience, try stepping off the streets of Shanghai into one of IKEA’s largest outlets. Though the first item you see may...

/ July 1, 2004