Tag: marketing strategy

Quality of Leadership Matters Most to Senior Talent in China

Heidrick & Struggles China recently conducted a survey of 151 senior executives at director level or above in mainland China to understand how extensively employer branding affects corporate success, and the factors that attract them to and retain them at...

The Nuances of Media Monitoring in China

No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape and requirements for media monitoring are quite different depending on where your business is focused. The types of media used...

/ February 26, 2016