Tag: Media

The Nuances of Media Monitoring in China

No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape and requirements for media monitoring are quite different depending on where your business is focused. The types of media used...

/ February 26, 2016
Lionsgate Booth

Dalian Wanda Eyes Lionsgate Purchase

By Lauren Dodillet  Dalian Wanda Group Corporation Ltd. is looking to buy a majority stake in Lions Gate Entertainment Corporation, a Canadian-American film company. Wanda’s chair Wang Jianlin—the fourth-richest man in China—met with Lionsgate chair Mark Rachesky in October to...

/ December 15, 2014

Behind the Forbes Buyout: A Sign of Things to Come?

By Andrew Gong The new Hong Kong-based investor group Integrated Whale Media Investments has purchased an 80 percent ownership stake in Forbes Media LLC for approximately $300 million, according to Deutsche Welle. The Forbes family will retain a significant ownership...

/ July 23, 2014

Inside China’s Media Revolution

Mei Yan, a former journalist and media executive, talks about how censorship shapes the news in China and how the media has changed since her father served as Mao’s propaganda chief. By Christina Nelson Mei Yan has witnessed the changes...

/ March 20, 2014

Hollywood’s Script in China

Three experts discuss China’s rapidly evolving film industry and opportunities for US entertainment companies It’s been a busy year for the US film industry in China. During Xi Jinping’s visit to the United States in February, the PRC government announced...

/ July 1, 2012

7 Steps to Weibo Success

Companies can use China’s Twitter platform to market their products and services in China, but effective Weibo marketing campaigns require careful planning. by Zaheer Nooruddin and Leon Zhang Weibo, China’s version of Twitter, is a powerful digital communications and marketing...

/ July 1, 2012

Effective Public Relations in China

Communications strategists must consider China’s media, market forces, and government structure to get their message across effectively. by Gregory P. Gilligan Communicating a message effectively in China requires understanding the subtly moving parts of the country’s complex operating environment. Government-controlled...

/ January 1, 2011

Social Media in China: The Same, but Different

As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. By Thomas Crampton Much has been written of late about the PRC government’s efforts to control and censor the Internet. The government’s...

/ January 1, 2011

Advertising in a New Age of Media

The rise of digital media will require traditional media platforms to restrategize and will open new opportunities for advertisers. by Lucy Zhang China presents one of the most exciting and challenging media markets in the world. Because of the country’s...

/ January 1, 2011

Understand and Tap Into China’s Digital Generations

China’s expanding digital media and e-commerce markets offer opportunities for companies that understand the country’s Internet users.by David C. Michael and Yvonne ZhouChina has more than 420 million Internet users—more than the United States and Japan combined. This number, however,...