Tag: Public Relations

Effective Public Relations in China

Communications strategists must consider China’s media, market forces, and government structure to get their message across effectively. by Gregory P. Gilligan Communicating a message effectively in China requires understanding the subtly moving parts of the country’s complex operating environment. Government-controlled...

/ January 1, 2011

Blogs, Bulletin Boards, and Business

To succeed in China, businesses must understand China’s social media environment by Kaiser Kuo By now it is clear that the social media revolution—which includes the emergence of blogs, YouTube, wikis (websites in which users can edit content), and social...

/ January 1, 2009