Tag: Social Media

Three Engaging Campaigns on Weibo Now

Some Western companies are still reluctant to use Weibo, but here are three foreign brands that are embracing China’s popular microblogging platform. By Courtney Gerring  Weibo is a Western brand’s entrance into the other side of the world, a ticket...

/ September 9, 2013

Destinations Target Chinese Tourists on Weibo

Brands and destinations are using social media to attract China’s big-spending overseas travelers. By Christina Nelson  California is already the top US destination for Chinese travelers, but the state’s tourism bureau isn’t taking any chances. In June, Visit California announced...

/ July 29, 2013

7 Steps to Weibo Success

Companies can use China’s Twitter platform to market their products and services in China, but effective Weibo marketing campaigns require careful planning. by Zaheer Nooruddin and Leon Zhang Weibo, China’s version of Twitter, is a powerful digital communications and marketing...

/ July 1, 2012

Social Media in China: The Same, but Different

As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. By Thomas Crampton Much has been written of late about the PRC government’s efforts to control and censor the Internet. The government’s...

/ January 1, 2011

Blogs, Bulletin Boards, and Business

To succeed in China, businesses must understand China’s social media environment by Kaiser Kuo By now it is clear that the social media revolution—which includes the emergence of blogs, YouTube, wikis (websites in which users can edit content), and social...

/ January 1, 2009