Marketing to China’s Middle Class
By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly ...
Tag: China’s Middle Class
Understanding China’s Middle Class
Targeting key segments of China's diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.