China Goes West: The Globalization of Chinese Brands
In the following excerpt from Joel Backaler’s book “China Goes West: Everything You Need to Know About Chinese Companies Going Global,” ...
Tag: Company Profile
Harley-Davidson in China
An American icon revs up its fan base and sales in China. by Paula M. Miller Often associated with freedom, ...
East Penn in China
A Pennsylvania battery company makes its first foray into China.by Virginia A. HulmeEast Penn Manufacturing Co. Inc. began to explore ...
Flying on the Panda Express
Washington, DC, experienced a big event in February, even before the record-breaking snow storms hit—the departure of the city's beloved ...
Dow Chemical: Environmental Practices in China
The Dow Chemical Co. first entered China in the 1930s. To date, it has invested $900 million in Greater China, ...
Pacific Trade International, Inc.
A small candle company finds glowing success on both sides of the Pacific by Virginia A. Hulme Founded in 1994 ...
Wahaha
The Chinese beverage company's expansion is no laughing matterby Paula M. MillerIf you've traveled in China, chances are you drank ...
IKEA with Chinese Characteristics
The Swedish furniture retail giant is bringing its unique style—and sales model—to Chinaby Paula M. MillerFor a truly global experience, ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.