Tag: Consumer Trends

Despite slowing economic growth, Chinese consumer confidence is at its highest level since 2005. According to Nielsen's Global Survey of ...

US companies must jump hurdles to operate successful franchises in China, but the potential benefits are too great to ignore.

Lessons learned by leading chocolate companies can help firms succeed in the China market.by Lawrence L. AllenChina's transformation from an ...

Led by an expanding base of female and health-conscious consumers, China's wine market is taking off.by Saritha PingaliChina's unprecedented economic ...

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products. By ...

Rising disposable income levels across China's second- and third-tier cities mean more opportunities for purveyors of branded goods.by Francis Bassolino ...

Consumer goods companies must adapt their sales, marketing, and distribution plans to reach rapidly expanding markets in smaller cities.by James ...

Spurred by growth and evolving consumer expectations, car dealerships and finance companies have revamped their offerings.by Kyle SullivanChina has emerged ...

China must boost domestic demand to absorb new productive capacity.by Erik BrittonChina's economy has achieved stunning growth since it entered ...

PRC government policies and consumer preferences are going green, presenting new opportunities for US companies to sell sustainable products in ...