Understanding China’s Retail Market
China's growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than ...
Tag: Consumer Trends
Understanding China’s Middle Class
Targeting key segments of China's diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong ...
IKEA with Chinese Characteristics
The Swedish furniture retail giant is bringing its unique style—and sales model—to Chinaby Paula M. MillerFor a truly global experience, ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.