Tag: Demographics

Marketing to China’s Middle Class

By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly a quarter of the population—or 300 million people—had “significant discretionary spending power,” according to the consulting firm Dragonomics. And to...

/ January 6, 2014

Senior Care in China: Challenges and Opportunities

China’s changing demographics offer immense opportunities for foreign senior care providers, but a lack of clear government guidelines may hinder some investment plans.by Benjamin ShobertThe senior care market in China represents a great example of the peril and promise of...

/ April 1, 2012

Understanding Chinese Consumers

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.by Yujun QiuSince China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers...

/ July 1, 2011

Can an Aging China Be a Rising China?

As China’s demographics shift in the coming years, the country must prepare for slower growth and greater risks of instability. by Richard Jackson China stands on the threshold of a stunning demographic transformation with profound implications for economic growth and...

/ April 1, 2011

Reaching China’s Next 600 Cities

Consumer goods companies must adapt their sales, marketing, and distribution plans to reach rapidly expanding markets in smaller cities.by James A. C. SinclairDemand for consumer goods in hundreds of cities across China is increasing. While Chinese companies in smaller cities...

/ November 1, 2010

Understanding China’s Middle Class

Targeting key segments of China’s diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong Song and Allison Cui Gone are the days when companies looked at China as a monolithic land of 1 billion...

/ January 1, 2009