Marketing to China’s Middle Class
By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly ...
By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly ...
China's changing demographics offer immense opportunities for foreign senior care providers, but a lack of clear government guidelines may hinder ...
Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products. By ...
As China's demographics shift in the coming years, the country must prepare for slower growth and greater risks of instability. ...
Consumer goods companies must adapt their sales, marketing, and distribution plans to reach rapidly expanding markets in smaller cities.by James ...
Targeting key segments of China's diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong ...
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