GOT MILK?
How Nestlé Won China’s Goodwill Nestlé’s goodwill strategy enables it to balance the two significant, often competing, issues facing companies: ...
Tag: Food Safety
Can China Convince Consumers it is Serious on Food Safety?
By Bing Ho, Cherrie Shi, and Jiahua Wu Although China takes great pride in its rich culinary heritage, Chinese consumers ...
Managing the Challenges of Food and Agribusiness Investment in China
By Bing Ho, Grace Tso and Zhenyu Wang Editor's Note: This is the first in a series of articles on ...
Beyond the Export Boom: Opportunities for Agribusiness Investment in China
By Catherine Matacic When Howard Wu’s son was born in 2009, he celebrated by doing what many proud Chinese fathers ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.