The Nuances of Media Monitoring in China
No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape ...
Tag: Marketing
Marketing to China’s Middle Class
By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly ...
Three Engaging Campaigns on Weibo Now
Some Western companies are still reluctant to use Weibo, but here are three foreign brands that are embracing China’s popular ...
Destinations Target Chinese Tourists on Weibo
Brands and destinations are using social media to attract China’s big-spending overseas travelers. By Christina Nelson California is already the ...
China Media Market Growth Drivers
Understanding the key drivers of China's dynamic media market can help maximize media return on investment by Alex Abplanalp China's ...
Understanding China’s Middle Class
Targeting key segments of China's diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.