The Nuances of Media Monitoring in China
No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape ...
Tag: Media
Dalian Wanda Eyes Lionsgate Purchase
By Lauren Dodillet Dalian Wanda Group Corporation Ltd. is looking to buy a majority stake in Lions Gate Entertainment Corporation, ...
Behind the Forbes Buyout: A Sign of Things to Come?
By Andrew Gong The new Hong Kong-based investor group Integrated Whale Media Investments has purchased an 80 percent ownership stake ...
Inside China’s Media Revolution
Mei Yan, a former journalist and media executive, talks about how censorship shapes the news in China and how the ...
Hollywood’s Script in China
Three experts discuss China's rapidly evolving film industry and opportunities for US entertainment companies It's been a busy year for ...
7 Steps to Weibo Success
Companies can use China's Twitter platform to market their products and services in China, but effective Weibo marketing campaigns require ...
Effective Public Relations in China
Communications strategists must consider China's media, market forces, and government structure to get their message across effectively. by Gregory P. ...
Social Media in China: The Same, but Different
As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. By Thomas ...
Advertising in a New Age of Media
The rise of digital media will require traditional media platforms to restrategize and will open new opportunities for advertisers. by ...
Understand and Tap Into China’s Digital Generations
China's expanding digital media and e-commerce markets offer opportunities for companies that understand the country's Internet users.by David C. Michael ...
China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.