1.0China Business Reviewhttps://www.chinabusinessreview.comChristina Nelsonhttps://www.chinabusinessreview.com/author/christinan/rich600338<blockquote class="wp-embedded-content"><a href="https://www.chinabusinessreview.com/how-companies-can-boost-innovation-to-win-over-chinese-consumers/">How Companies Can Boost Innovation to Win Over Chinese Consumers</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://www.chinabusinessreview.com/how-companies-can-boost-innovation-to-win-over-chinese-consumers/embed/" width="600" height="338" title="“How Companies Can Boost Innovation to Win Over Chinese Consumers” — China Business Review" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://www.chinabusinessreview.com/wp-content/uploads/2014/04/product-innovation-flickr-by-Sharon-Drummond.jpg620414Consumer goods companies that introduce innovative products to the China market can unlock untapped growth potential. By Jason Zhang  Gone are the days when product adaptation was sufficient to meet the needs of Chinese consumers. International companies used to be able to bring their global brands to China, tweak packaging or flavors, and then focus […]