Tag: Consumer Goods
China’s Online Supermarket Shopping Spree
By Iris Mir Buying groceries in large Chinese cities can be a nightmare for busy professionals. After a long day at work, shoppers often don’t want to deal with overcrowded supermarkets, impossibly long lines at the payment counter, and the...
Developing China Sales and Distribution Capabilities
The China market offers opportunities for companies that can navigate its evolving sales and distribution landscape.by Bradley A. FeulingBefore the launch of economic reforms in 1978, the PRC government controlled China’s nationwide distribution channels, including the system of managed distribution...
Environmentally Friendly Consumers Emerge
PRC government policies and consumer preferences are going green, presenting new opportunities for US companies to sell sustainable products in China.by Julia KanThe economic downturn has affected business operations and consumer preferences significantly. Many companies are looking for ways to...
East Penn in China
A Pennsylvania battery company makes its first foray into China.by Virginia A. HulmeEast Penn Manufacturing Co. Inc. began to explore investing in China in the early 2000s, drawn in part by new opportunities and customers that had made the move...
IKEA with Chinese Characteristics
The Swedish furniture retail giant is bringing its unique style—and sales model—to Chinaby Paula M. MillerFor a truly global experience, try stepping off the streets of Shanghai into one of IKEA’s largest outlets. Though the first item you see may...