Tag: Media

Global Magic

Watching a new Harry Potter film in Shanghai is as exciting as watching it back home.by Bianca PotrykusThough I can turn into a coach potato after a long day at work, nothing gets me off the sofa and out the...

/ January 1, 2011

China Media Market Growth Drivers

Understanding the key drivers of China’s dynamic media market can help maximize media return on investment by Alex Abplanalp China’s explosive economic development since Deng Xiaoping initiated free market reforms in the late 1970s has transformed the country into one...

/ January 1, 2009