Tag: Marketing

The Nuances of Media Monitoring in China

No matter where your business is located, media monitoring is an important aspect of your marketing strategy. However, the landscape and requirements for media monitoring are quite different depending on where your business is focused. The types of media used...

/ February 26, 2016

Marketing to China’s Middle Class

By Li Hong China’s rapidly rising middle class is too important for any multinational company to ignore. In 2012, nearly a quarter of the population—or 300 million people—had “significant discretionary spending power,” according to the consulting firm Dragonomics. And to...

/ January 6, 2014

Three Engaging Campaigns on Weibo Now

Some Western companies are still reluctant to use Weibo, but here are three foreign brands that are embracing China’s popular microblogging platform. By Courtney Gerring  Weibo is a Western brand’s entrance into the other side of the world, a ticket...

/ September 9, 2013

Destinations Target Chinese Tourists on Weibo

Brands and destinations are using social media to attract China’s big-spending overseas travelers. By Christina Nelson  California is already the top US destination for Chinese travelers, but the state’s tourism bureau isn’t taking any chances. In June, Visit California announced...

/ July 29, 2013

China Media Market Growth Drivers

Understanding the key drivers of China’s dynamic media market can help maximize media return on investment by Alex Abplanalp China’s explosive economic development since Deng Xiaoping initiated free market reforms in the late 1970s has transformed the country into one...

/ January 1, 2009

Understanding China’s Middle Class

Targeting key segments of China’s diverse and rapidly emerging middle class will be crucial as household incomes rise by Kheehong Song and Allison Cui Gone are the days when companies looked at China as a monolithic land of 1 billion...

/ January 1, 2009